If, like many of my clients, you’re using the somewhat slower pace of summer to take a look at updating and refreshing your content, you’ll want to read this.

Recently a marketing copywriter reached out to me wanting to connect. Another copywriter I work with to provide “copy polish” for my Core 5 Framework clients had sent her my way.

She wanted to know if she could refer some of her clients to me. (Of course!)

It seems too many potential clients are coming to her with copywriting requests and have no real clarity around who they are and what they offer.

They know they need a landing page (email campaign, copy for their website, media kit, etc.) but their attempts to explain their company’s values, the audience they’re targeting and what makes working with them different were fuzzy at best.

It’s hard to write targeted marketing copy without detailed input.

There are few things better than working with a client who knows exactly who they serve and the results they offer. The end result is a higher quality product–and more sales.

And when it comes to brand messaging, the more specific the better.

Providing the following 5 objectives will win the heart of any marketing copywriter you work with:

Ideal Client
Get specific. In order to write marketing copy that truly resonates with a buyer the copywriter needs to know exactly who they’re talking to.

Brand Values
This is what your brand stands for. These are the values that get you out of bed every morning and why you love doing the work you do.

Brand Differentiator
This is your opportunity to carve out exactly where you’ll fit in the minds of your audience. Get specific about who you serve, how you serve them, and what makes you different from everyone else that does what you do.

Core Brand Message
The one message you need to repeat again and again. Your core brand message is at the heart of your brand and when communicated authentically, you build community and true connection.

Clear Offer
Provide a clear description of the offer, including what it is, how it works, and how it will solve your client’s problem. When it comes to your offer, clarity is key. Remember, a confused customer doesn’t buy. (Bonus points for a signature offer that only you can provide.)

If you need help getting started, download my free Brand Clarity Catalyst here. It includes five questions that will help you uncover your unique brand message.

If you’re looking to be a copywriter’s dream client–while getting the results you want–get super clear about who you are, who you serve, how you serve them and why you do what you do first.

The brand clarity work you do upfront can ultimately save you money and help you land your dream clients faster.

P.S. Which of these five things do you struggle with the most? Reply to this email and let me know. I’d love to help!