Communicate what you do & how you do it in a way that makes your ideal client say,
“Oh, I need that!”
Communicate what you do & how you do it in a way that makes your ideal client say,
“Oh, I need that!”
Clarity is queen
Now more than ever we’re inundated with messages vying for our attention.
So, how do you break through the noise?
By getting to the core of your brand and revealing what makes you truly unique and packaging it in a way that’s easy to communicate. Core brand clarity gives you the confidence to be seen, create real connection and build a stream of prospective clients – and revenue. It means being so clear about what you offer, who you serve and why you do the work you do that you actually feel inspired to market your business.
When you communicate from this place you naturally attract your ideal clients.
This is why I created the CORE 5 FRAMEWORK, A step-by-step process to take you from confusion to clarity.
“I hired Lone Red & Co. for branding and came out of the experience with a more authentic understanding of who I am and how I show up for my clients.
I’m amazed at what Michelle and her team were able to create for me and my business. With her gentle, intuitive guidance, I was able to get in touch with and then communicate what spoke to me at the deepest levels.”
— Janet Feld, Owner & Chief Music Officer at Janet’s Planet
Once you’ve reached core brand clarity
you can:
ANSWER THE QUESTION “SO, WHAT DO YOU DO?” without stumbling over your words, using too many words or playing down your expertise.
WRITE WEBSITE & SALES PAGE COPY THAT CLEARLY COMMUNICATES your signature offer and how it will help your ideal client.
COMMUNICATE YOUR BRAND VALUES AND WHO YOU ARE in a way that allows your ideal client to self-select and connect with you on a deeper level.
CREATE AN ONGOING STREAM OF IDEAL CLIENTS–AND REVENUE. Once you’re marketing your unique brand consistently (and finally breaking through the noise) you’ll build a pipeline of customers that can’t wait to pay you for your services.
“Thank you again for translating the essence of who I am and what I do.
— Sara Arey, Author, Speaker & Energy Coach
Let’s tease apart, and organize, all those thoughts in your head in a way that makes them easy to communicate.
And attract clients!
Let’s tease apart, and organize, all those thoughts in your head in a way that makes them easy to communicate.
And attract clients!
The CORE 5 FRAMEWORK uses 5 steps to get to the essence of what makes your brand truly unique and helps you develop the language to communicate it to your ideal clients.
core 5 framework
5 steps to core brand clarity
YOUR BRAND STORY
(not to be confused with your story of origin)
Nothing captivates like a good story. We work together to craft your brand narrative and the journey you embark on with each client who joins you in this quest. As with every good story, yours will have heroes, villains and guides. And you’ll use each epic tale to market your core brand message wherever you show up, whether you’re marketing in person or online.
YOUR BRAND MANIFESTO
(this speaks to the soul of your brand)
This is what your brand stands for. These are the values that get you out of bed every morning and why you love doing the work you do. Once you’re clear about what these are and build them into your messaging, your ideal clients, the ones who have the will connect with you on a deeper level. This is how authentic brands are built.
YOUR BRAND DIFFERENTIATOR
(or your secret sauce)
YOUR BRAND TRAILER
(leave them wanting more)
YOUR CORE
BRAND MESSAGE
(the heart of your branding)
“Michelle is so wonderful at hearing what’s important, and helping you imagine what is possible
— Dr. Pam Pappas, drpampappas.com, Scottsdale, AZ
You’ll also receive
BRAND CLARITY WORKBOOK
Thoughtfully created to help you get to the heart of your brand and help clarify the messaging you’ll use to reach your ideal customers moving forward. This tool is what we’ll use to uncover your secret sauce and why working with you is different from anyone else in your market. It will walk you through the questions you need to ask yourself in order to write your brand story and help get to the core of your brand.
TWO ONE-ON-ONE BRAND INTENSIVES
Using your Workbook as a guide, we’ll schedule two intensives (up to 3 hours each) to dive deep and zero in on what’s at the heart of your brand and what makes working with you truly unique. This is our one-on-one time spent focused on you and your business while we work to unearth your brand story and craft your core brand message.
COPY POLISH
Once we craft your unique brand story and nail down your messaging, we’ll have our copywriter give it a once over and polish it up so you’re comfortable using it in your marketing and internal communications.
24×7 VOXER ACCESS
WRAP UP CALL
We help you clarify the message that’s stuck somewhere between your heart and your head. Sound good? Let’s chat!
Own your expertise
For years I’ve worked with women who have decades of experience and are true experts in their fields.
These women are amazing!
Yet, when it came to marketing their brilliance they were holding back.
They struggled to talk about their businesses, their offers – and their expertise – in a way that people could understand.
They’d be really excited about their new brand visuals – inspired even. Yet, when it came time to provide us with the copy we needed to move forward with their marketing materials, they’d vanish – poof!
You know what else vanished? Lots of potential business – and money!
Consistently sharing your awesome and connecting with potential customers in a way that has them leaning in is how you increase your impact – and income.
That’s why I created the CORE 5 FRAMEWORK.
Let’s uncover your unique brand message. One you’ll be excited to share and your ideal clients will be excited to hear.
“As an entrepreneur with over 25 years’ of experience, I thought I understood how to craft a brand that accurately reflects who I am and what I stand for – but I was wrong.
Michelle has an uncanny ability to listen to what her clients say, identify the gems that are there waiting to be discovered, and turn them into pure marketing gold.”
— Wendy Pitts Reeves, Business Coach & Speaker, Maryville, TN
And we guide you through the whole process so you have the support and accountability you need.
We’ve got you!
And we guide you through the whole process so you have the support and accountability you need.
We’ve got you!
are you ready for core brand clarity?
Does getting crystal clear on your marketing message and what will make your brand stand out in a crowded market sound good?
What about attracting clients you love working with, creating consistent revenue and having real impact?
How would it feel to be excited about marketing because you finally feel connected to your message and your audience? Then let’s chat!
Learn more about our CORE 5 FRAMEWORK and how you can use it to know exactly what to say — and how to say it.
You have decades of experience that your ideal clients need. Don’t waste another minute playing small when it comes to your marketing.
Let’s get to the core of your brand.
Simplify and stand out.
Trust me, i get it.
I’ve been exactly where you are
I’ve worked in marketing and communications for over 25 years and still, I’m no different than you when it comes to getting clear around my own brand message. It can be a struggle to see your own brilliance and communicate it in a way that resonates.
That’s what I do. I help you see your awesome.
After nearly a decade of working with so many incredible women to create their visual branding I’ve realized that the area they continued to get stuck is the clarity around their brand and how to communicate what made them truly unique.
So I created the CORE 5 FRAMEWORK.
Picking colors, typefaces and designing custom graphics can make you feel like a million dollar business. And, that feeling quickly fades if you don’t have the clarity and confidence to consistently put it to work in your marketing.
And all the marketing tactics you’re bombarded with daily? Well, until you’ve done the work to get crystal clear on who you are and what makes you different — they’ll just continue to be a distraction.
So, before you watch another video or sign up for yet another webinar, be willing to do the work of getting clear. Trust me, your future self will thank you.
Brand clarity beats the latest tactic every time.
“Michelle isn’t just a world class branding guru, she’s a business soul whisperer.”
“She has this uncanny ability of reaching into the future and seeing your business’s fullest, brightest capacity and then shows you what that looks like and calls you forward into it. It’s like business alchemy and it’s pretty stupendous.”
— Rhegina Sinozich, Life Coach, Balloon to the Moon, Bethesda, MD
